Introducing a Create Voice website designed for a fictional Coffee Shop.
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If you own a Coffee Shop, it’s likely because of two things. One, you love coffee, and two, you’re all about giving your community a great experience. The coffee business isn’t a bad business to be in. According to dealsonhealth.net 66% of Americans drink coffee daily, and over 400 million cups each day. The competition in this industry is stiff. People may first think of brands like Caribou coffee or Starbucks upon mention of the word coffee. Your creativity may be the biggest thing that separates your shop’s brand from the competitors by giving your audience the compelling reason they need to visit you.
Some of the cons of owning a coffee shop are the same as many entrepreneurs face. Hiring the right staff, managing overhead, and finding the right work-life balance are just some challenges coffee shop owners will face. A website for your business doesn’t make these problems go away, but it can make them much more manageable. A website can also make your problems bigger if not done well.
A well-designed and highly functioning website is necessary for every business, especially a coffee shop. This website template demonstrates the kind of service Create Voice Website Development can provide to coffee shop owners and other small business owners.
The Home Page
Navigation menu
The site’s navigation bar is fixed at the top of the page. This means that as visitors scroll up and down, the navigation bar will remain at the top. This makes it easy for visitors to access the navigation bar and get to different places on your website. The company's logo is displayed on the right side of the navigation bar. Displaying the logo this way is common practice, and it's a good idea to include your logo on your website to establish brand identity and to express what your business is all about. Depending on what kind of device you're viewing the website from, the way the navigation bar is displayed will be different. If you're browsing the site from a desktop or laptop with a large monitor, all the links will be displayed in the navigation bar near the left side of the page. When browsing on a smaller device like a tablet or smartphone, the navigation links will be hidden and only revealed when visitors click the hamburger button on the left. This is also common practice and a good way to keep the navigation menu easy to find and use regardless of the devices your website is visited from.
Hero section
The hero section takes up the entire screen and automatically loops through three different background images that are displayed one at a time. In the middle of this section is the headline for this website and a subheadline right beneath. All of these things are meant to work together to invite visitors in and compel them to learn more about what you're offering. Right beneath the subheadline is a call-to-action button. This button simply navigates visitors to a menu page, but there are other things that can be done here. This button can link to your shop’s Doordash or Uber Eats page where customers can order their favorite coffee from you online. This button could also open a dialog window that lets customers download a coupon to use when they come to visit you. There are all sorts of things that a good call-to-action button can accomplish for your business.
Sub-section
The subsection begins with a quick description of the coffee shop's story. This is to give visitors a little idea of what this business is all about. If the visitor would like to read more about this coffee shop, they can click the Learn More link below. Clients may also click the Contact Us link to the right to quickly get to the contact form they can use to send a message to your email address. Below these links are the address of the coffee shop (all this data is fictional) and the hours of operation. Your potential customers can quickly and easily find the information they need to visit your physical location or reach out to you during your business hours. Also, search engines like Google or Bing often prioritize displaying local search results for users looking for businesses or services in specific areas. By including your address on the homepage, you improve the chances of your website appearing in relevant local searches.
The next section of the page is separated by a parallax image. This is an effect where the image stays stationary while the rest scrolls as normal. These small design tricks can help make your website more interesting and engaging to your customers. The last section before the footer displays links to the most recent blog articles for the site. With Create Voice you are able to convert Google Docs into blog articles to display on your site! Clicking on one of the links on this page will navigate the visitor to the article.
Footer
The final section is the footer. The footer will be displayed on every page and contain the coffee shop's address, hours of operation, and social media links. There is also a section for clients to enter their email addresses so they can potentially be sent promotional emails and alerts when new blog articles or menu items are added. With Create Voice emails can be sent to your customers. The email messages deliver your desired message formatted inside of a custom template built for you. This is so the design of your messages stands out from the rest and reflects your brand. Each email sent from the Create Voice template also comes with an unsubscribe link at the bottom. Customers who wish not to receive emails from you can click this link and follow to directions to remove themselves from your mailing list.
The About us Page - Our Story
The About Us page is a very important part of a website. Your customers are looking to learn more about you and what it is that sets you apart from the rest. The About Us page is the place to tell your story and your vision. The Our Story page of the Coffee Shop Template website does that. On this page, there is some written content expressing this fictional shop's history and vision. The goals of this coffee shop are laid out clearly in a bulleted list. There are a few images helping to express the message of the coffee shop and make the page a little more interesting. Also, near the end, there is a call-to-action - Visit us today - and a link that redirects your customers to the Contact Us page.
This is sort of the start of a small marketing funnel. Marketing funnels are usually made of five stages. The first stage is Awareness, the next is Consideration, then Conversion, Loyalty, and Advocacy. When attempting to attract your target customer to your business your first goal is to get them into the Awareness stage. In this example that would be visiting the home page. After, the goal is to give the customer a compelling reason to go to the next stage, Consideration. For the Coffee Shop Template that might be opening the Our Story page and reading the content. The next stage is Conversion, and in this example, it might be your customers clicking the Contact Us button and sending you a message. A small win but these add up! You can utilize your website to set up even more compelling funnels that produce bigger payoffs!
Supporting Pages
Menu
The menu page allows your customers to view the food and beverages this coffee shop has to offer. The items are sorted by category that the client can click to view. Displaying menu items this way is good for search engine optimization. Search engines can scan and index pages more easily in this format than if they were PDF files. Since your menu is not a static PDF file, you can use tools on the Create Voice dashboard to update your menu as needed. The menu is also mobile responsive, making it easy to read regardless of the device it is rendered on.
News / Blog
This page displays every blog article written for the Coffee Shop Template website. Visitors can select the article they want to read by clicking on it. The full article is displayed and on the top and bottom of the page are social media share buttons. These buttons encourage your visitors to share the article they just read on their social media, which may attract even more visitors to your site.
Providing quality content to your target audience consistently is a great way to trust and credibility for your brand. Search engines love fresh and relevant content. By consistently publishing blog posts on topics related to your business, you increase your chances of ranking higher in search engine results.
The Contact us Page
On the Contact Us page is the link to the company's email account and phone number. Having an email address that includes your site's domain (e.g., [email protected]) is good because reinforces your brand identity. It's a professional and consistent way to present yourself to clients, partners, and customers, demonstrating that you take your online presence seriously.
Below is the form visitors can use to send you a message. Your site can be configured to send any message received in this form directly to your email or any desired email. A contact page is important because it provides a designated and standardized way for visitors to get in touch with you. It ensures that anyone who wants to reach out has a clear path to do so, eliminating the need for users to search through your website for contact information.
Thank you for checking out this template website I created. I believe this website has the potential to help small businesses and entrepreneurs take their business to the next level. If you'd like to use this site as a template for your business website, please schedule a demo with me by clicking the button below.
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